All Things Marketing & Operations

  • Whenever we start working with a new client, we inevitably end up in operations before we ever move into marketing. Why? Because in order to market your business, we need to understand how it works. Who sells your services? What are your services? Who delivers them? How do they do that? What systems do you…

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  • What is Programmatic?

    Programmatic recruitment marketing uses AI and machine learning to optimize recruiting ads. Depending on the platform, it can automatically identify available advertising sites, segment budgets according to performance expectations, and even leverage alternative job titles to show your open jobs to the right audiences. Most programmatic recruiting platforms still reach all the prominent job boards…

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